Nowadays every company that runs an SEO campaign wants to see their website rank at the top of SERPs (Search Engine Result Pages). Let’s suppose that XYZ company succeeds in accomplishing the top position, but think a little bit, is their job done? What if another competitor comes along and snatches their top position? Well, maintaining the top-ranking position is equally important as accomplishing it is. If you are not able to hold your position, eventually, you’ll dwindle and fall down the SERPs.
So you must be wondering how to maintain the top position? For that you can update your website by adding descriptive and eye catching content, relevant keywords and rich snippets, among many other techniques. By implementing such tactics you would be able to increase your visibility on SERPs, but still there is a looming possibility that some other competitors may snatch your position. In such a case, you can take help of SEO experts that can develop different strategies to maintain the top rank of your website.
What is SEO and SEO ranking?
Now you must be wondering what SEO & SEO ranking is and why you should care about them so much. If you are a digital marketing agency you must take care of the rank of your client’s website.
SEO (Search Engine Optimization) is a practice of optimizing the website to gain more quality traffic and to build brand’s affinity. It is the process of increasing the site’s visibility in SERPs for related searches. If your website is more appealing then there is a high chance that the users will try to connect with it. This way, your website will be viewed by more people and that will bring more traffic.
SEO ranking is the position of a website on the SERPs. The ranking can vary from search engine to search engine. Ranking position also varies on different SERPs. It is possible that a website is ranking 3rd on Google can rank 10th on Yahoo. This happens because different search engines use different methods to decide the ranking factor of a website.
There are different factors that can affect the website’s ranking like, if the website contains relative content for the search query or not, do they have relevant keywords for the content, whether the backlinks provided are going along with the anchor text or not.
SEO ranking vary, so don’t think that if you got a top position on SERPs, then you are secure and you will be able to remain in the position without even initiating efforts to maintain it. You will have to work on optimizing your website with every possible step.
Why you should strive to maintain your SEO rank?
Once your website is crowned at the top position, it doesn’t mean that your position is locked forever. Your competitors will always plan to snatch this position. You can take help of an SEO agency that will help you to clutch the top position that is so dear to your SEO reports. The SEO experts not only focus on optimizing the website to maintain its top position, but also perform analysis to understand the hurdles that may lower down your website’s position.
Here, are some points that can help you to understand the importance of top SEO rank:
• If your website is appearing on top, then there is a high possibility it will improve the quality of incoming traffic. This is because your result matches with the search query that the user search in search engine box. So obviously, they will click on it, as your content is adding value to them. More clicks mean that many visitors are interested in your website and if they find your page relatively useful then they can convert into genuine customers.
• Since organic results bring quality traffic, it is better if they are appearing at the top on the SERPs. A PPC ad if optimize properly can boost your ad position on the SERPs but for that, you need to pay a small amount every time your ad is clicked. Whereas with the SEO campaign, you have to keep up with the regular optimization of your website, both on page and off page, to get the maximum results. So, if you’re a budget freak then its better that you are gaining customers from your organic traffic.
• Without SEO, searchers are unable to find your website because it is definite that the audience won’t dig down to click on your website. To get ahead of the competitors, you need to optimize your website by running robust SEO campaigns so that your website is visible on top and captures visitor’s attention.
What can lower your website’s SEO rank?
There are many reasons that can affect your website’s ranking. Few of them are below:
1. Outdated content
Outdated content hardly ever succeeds in getting the quality traffic that you desire. The audience is always in search of relevant data and facts, so it’s better to update the content from time to time with fresh information. You can also update your older blogs and add new information to it. As you know, a well-written content is always a good performer in the game to gain traffic, so it’s better if you know how to create amazing content or you can always take the help of a content SEO specialist from a reputable SEO agency.
2. Better performance of other websites
You must’ve created your website from scratch putting in all the efforts day in and out and according to you it must be perfect, but the ranking doesn’t work according to you. It works according to the relevance to the users and other ranking factors. SEO Ranking of a website depends on what users want and what they search, not on how perfectly your website is implemented.
It is a probability that your competitor’s website is more acknowledged by the visitors so, in that case, you can take the help of Google search console for SEO where you can check the indexability status and the performance of your website on different metrics such as impressions, clicks, average position, etc, and optimize the visibility and reach of your website.
3. If site is not mobile-friendly
Another reason why your website is not ranking could be that your website is not mobile user-friendly. As these days, most of the people are using mobiles for online searches instead of computer or laptop, it is very important that your website should implement mobile-first indexing. This helps in indexing searches via mobile phones and users can go to your website because they can easily fish out what they need. Google also moved to the mobile-first index, where they are ranking websites on the basis of their mobile version of content instead of the desktop.
4. Wrong keywords
Using wrong keywords can also bring your website’s SEO ranking down. Have you ever considered whether the keywords you used in your website content are relevant or not? Well, if not, then it may cause a problem. Under-performing keywords can drag the performance of your website down. You can always use different tools like Google ads keyword planner tool and Google trends keyword research to conduct a proper and relevant keyword research.
5. Unsatisfactory user experience
It is always said that the first impression is the last impression. Hence, the first impression of your website on the visitors is very important. Let’s suppose that there are two websites, one with colorful layouts and attractive web design, but it’s difficult to get from one page another and the navigation bar is nowhere in sight. The second website is simple in its design and layout, but the navigation bar is present at top, it is easy to move from one page to another and the CTAs are bold and visible. Now what do you think? Which one will the audience choose? It is obvious that any one will go with the former.
Hence, user’s experiences matters so, while it is important to have an engaging and attractive webpage, it is even more important that the visitor’s UX is prioritize to get more CTR (click-through-rate). There are many ways in which you can increase the CTR and if the click through rate is high, then the possibility of gaining fruitful customers will also be high.
6. Less concern on tracking
After writing and publishing a content on the website, you may think that your job is done, but no! Regular tracking of the performance of these content is a major task which presents areas of optimization and helps in ranking your website. You always need to track the performance of your content to know how well it is performing.
Tips to maintain top SEO rank
Now that you’ve crossed all the hurdles to achieve a top rank position for your website on Google SERPs, the main task starts now and that is of maintaining this rank.
Here, we are going to provide you some tips on how to maintain top SEO rank.
1. Regular update of your website
It may sound like an easy process to follow, but updating a website can be a risky task. Google concerns about both content quality and its freshness. Lining content with texts only can potentially hinder the search engine rankings of your website, so it’s better to add different images and infographics to make it more appealing. Also, creating content is not where their task ends. You should regularly check and track the performance of the published content. Outsourcing SEO services gives you a benefit as these companies always provide the content specialist to write content that appeals to the user. Skilled content writers create content in such a way that engage users and encourages authoritative websites in your niche to link to your website. An SEO company also provides content marketing services that can increase the visibility of the content across various platforms.
2. Maintaining site speed
Suppose you have created a marvelous content by using relevant keywords, images, and infographic but if you are adding too many high-quality images and infographics, then the load speed may decrease. An ideal content should have 2000 to 4000 words with small size images. The best practice is stick under a 100kb for images.
It is crucial to maintain the site speed because no visitor will wait long enough to get a response from your website. High pixel images always take longer time to open and low pixel can images can’t be attractive, so knowing how to optimize images on your website can maintain the speed of your website and further can help in maintaining SEO ranking.
SEO experts in an SEO company can easily perform many tactics to optimize your website’s load speed.
3. Expand link building
Sometimes the marketers or SEO experts make mistakes while applying link building techniques as they prefer quantity rather than the quality of their backlinks.
If you want to maintain your keyword ranking then inbound linking is the best way to attain it as getting citations from the relevant websites can diversify your backlink profile and increase overall website authority from Google’s point of view. Apart from this, you also want to expand your link portfolio by connecting with authoritative website in your niche so you can reach out to them or create an engaging content that would encourage them to link with you.
Backlink analysis is an important but tough task to follow. You can always hire a digital marketing agency or advertising agency for backlink services to understand your website’s link portfolio and assess how it’s affecting the position of your website on the SERPs.
4. Internal & outbound linking
Internal linking happens when you link to different blog pages as well as service pages within your website from your current page. It will not only boost the ranking of your current webpage but will also help in raising up the pages that are interlinked; as while reading the content, it may encourage users to click on the link to know more.
Outbound linking is when you give the link out to other websites’ pages. It is very important to do external linking to authoritative websites that can provide relevant, informative content to the readers otherwise non-relevant content can annoy the readers and that is definitely not a good thing for your website.
An SEO expert at an advertising agency or an SEO agency always prefers to run sustainable link building campaign for the website.
5. Social media presence is very important
We can’t deny the fact that social media platforms are excellent in attracting users. Moreover websites like Facebook, LinkedIn and, Twitter are proven to be an amazing platform for content marketing as they possess high rank on SERPs.
Getting links from these websites itself determine the relevance of your website. If more people are liking and sharing your content on these platforms then there is a high chance of gaining high-quality traffic for your website.
Social media reseller services can also help a digital marketing agency to build valuable customers for their websites.
6. Tracking competitors and your website
Tracking is one of the greatest ways that can help in maintaining SEO ranking. You need to be updated about your competitors’ move and strategy and tracking their websites is the best way to tackle the situation. Besides that, you also need to track the performance and ranking of your own website to find out areas for optimization. You can find different areas that are causing trouble in ranking your website.
You can use different Google tools like Google Analytics and Google ads for tracking conversions and assess the areas where you need to work. .
Credible digital marketing services
If you are not an SEO specialist, you may not be able to manage the ranking of your website or run an effective SEO campaign. So, in that case, you can always choose us for SEO reseller services. At iSEO Reseller – a certified digital marketing agency – you can choose from our service catalogue what services is best suited to your needs. For example, if you want to reach local clients, then local SEO reseller services would be the best for you.
Our SEO experts have vast experience in the field of SEO audit that can boost the performance of your SEO campaign. They can also run SEO campaigns smoothly that again will work as a catalyst in maintaining online SEO ranking.
Closing thoughts
By reading the above blog, it must be clear to you that it is very crucial to maintain SEO ranking once you reach at the top. SEO is a tough process and involves different aspects, so it is better advised to choose a certified digital marketing agency or advertising agency that can run an SEO campaign for your website and perform all these SEO services for you.
There are many hurdles that you have to cross in order to be a top rank holder and to stick to that. Competitors always try to pull down website rank so it’s better to do research and select an awesome SEO company that can provide top SEO services to run SEO campaigns for your website.
References
• Stay put: How to maintain your SEO rankings after reaching the top?
• 22 Possible reasons why your site traffic dropped