All savvy marketers today know the importance of grabbing users' attention to their website, including writing great content, making the website mobile-friendly, etc. One of the critical points in this is including infographics. While the search industry is changing with multiple SEO trends that keep evolving with time, infographics continue to be popular among SEOs.
Visual representation has the power to grasp extra engagement compared to the text description of the same topic. It lures visitors to engage more with the information or content explained through any medium. At any given point, the target audience may get bored of the detailed explanation presented by assembling the alphabet, but visuals may invite them to see more and more. Using suitable templates, catchy text images and other elements of visual representation, infographics support the presenter in delivering the content to the user in a favorably beneficial manner.
A good infographic creator understands the advantages of infographics in SEO marketing and a good infographic helps to use this advantage. Almost every website uses infographics for SEO. This is an optimal way to attract a high percentage of traffic. The primary step to drawing the audience to your website is using relevant keywords, suitable title tags, and meta description, which is a necessary requirement. Infographics are the part of the content that a user sees after completing a successful primary step.
It is essential to use infographics to benefit you to their maximum potential and multiplies the number of visitors. Also, understanding why to use infographics is a critical aspect to learn about.
Why use infographics for the SEO content
• Engages the audience: Users' engagement with the content increases with a remarkable visual representation of the content. They want to spend more time on your website because it keeps them interested in exploring more. They find it more convenient to always land on your page for common content that your competitors also provide if you have unique and creative infographics to represent it. Graphics creates an atmosphere of increased engagement as it keeps the audience hooked to the content.
• A quick idea about the topic: A good SEO infographic will provide the audience with the relevant content and help them in quick decision-making about spending time on your website. No matter how lengthy and descriptive the content is, the delivery of insight about the particular topic helps the traffic decide whether it is relevant to their search. An infographic creator should create infographics keeping in mind that the idea about the topic is established.
Your page ranking, as well as the user's time, is highly precious. If the user is provided with a first-hand idea through infographics and willingly decides to stay on the page, then there is a high probability of free publicity. The sharing of the link of your website between the satisfied user and their contacts will happen, and free SEO marketing will take place.
• Capitalizes the navigation span: Creating the best infographics for SEO draws the audience's attention from the competitor's page to your page as the illustration about the content is enjoyable and also the learning or understanding part is well taken care of. Creating the best infographic to describe the related topic enhances the target audience's attention span. The visitors will unknowingly spend more time on your website as you have developed a keen interest in them to explore more.
This helps increase brand awareness and lets them consciously choose your brand over others for any kind of information.
• Visuals break communication barriers: The barriers of language and jargon get partially compensated through the use of visuals. A well-made infographic design will provide a basic idea to every user that visits your website. You may have encountered how the use of traffic signs is universal. There is nothing written on the traffic board that directs the traveler to stop but they just understand it by seeing the red signal. E.g., A Japanese user who doesn't know the English language will not understand a single word written on your page but will get an idea about the topic through the infographics.
• Creates brand awareness and connections: Visuals have a lasting effect on the user’s mind and the recall value is more compared to a piece of textual information.
Social media infographics are the best infographic example of how brand awareness and connection with the audience are established through wide-reaching shareability. An infographic is easily sharable and gets plenty of shares on social media and other platforms. Sharing might not always bring out your digital marketing campaign's pre-determined and desired outcome. Still, it will always rapidly build your brand image and generate trust among the scattered audience.
The benefits of the established brand image become visible in the future. When an opportunity knocks, the audience's priority is your brand, as a tag of trust is already associated with you.
• Improves the ranking: The extraordinary representation of content with the help of infographics improves the ranking of your page with time. It requires consistent publishing of the best infographics to consistently attract the target audience to visit your website. The increased frequency of visits enriches your website ranking and gives better overall results in SEO marketing.
The importance of SEO shouldn’t be left out whenever an infographic design is being created. The main purpose of creating an infographic of SEO is to sustain and increase the ranking of the content in the digital marketing world.
Tools like canva, Crello, and adobe photoshop provide features for creating the best infographics. You can create infographics design with respect to your creativity using these tools. There are several factors that differentiate a good SEO infographic from an ordinary one.
• Story-telling - One of the major highlights of an infographic is that it should establish the content in the form of an interesting story. A story makes the understanding of the content enjoyable and the information is easily transferred to the target audience with high recall value. An infographic creator should keep this aspect in mind and bring forth the content accordingly.
• Unique and creative - The visual representation should have its uniqueness. The out-of-the-box thinking will help to make creative infographics. Creativity depends on how two infographics that provide the same information are different from each other based on their representation. A creative infographic will provide the same content with a unique point of view, which engages the target audience.
• Providing required and relevant content - Only the required and relevant content should pass through a good SEO infographic. Infographics are already giving quick insight into the overall content and shouldn’t be filled with unnecessary information. Best infographics will only provide the essential information.
• A snippet about the content - An infographic should be good enough to give a brief about what the content is all about. It should not provide too much information. Giving more than the required information may lead to less website surfing time by the audience. If you want them to go through the overall page, limit the information shared on the infographics. Showing too much enthusiasm and letting them grasp everything about the content by only navigating the infographic is a big no.
• Use minimum text to explain - Try to be to the point when giving information in infographics using text. The infographic shouldn’t be overflooded with text. Use minimal text to describe or give a brief about the headings and sub-headings. The focus should be more on the visual elements and the text should just be a support to convey the message.
• Keep it simple - Keep the presentation simple so the target audience easily understands it. Trying to be too creative may sometimes complex the process of understanding. The type of infographic produced should have a suitable template, relevant visual elements that best describe the headings, and an effective color combination.
• Give sharing option - First, create a brilliant SEO infographic and provide visitors with a sharing option. If the content delivered through your infographic is creative, more visitors will want to share it. There are endless numbers of infographic scattered on the internet that describes the same content. The infographic created by you should be one of the best infographic examples on any particular topic to receive more shares than your competitors.
Based on your requirement and relevance, you can choose from different types of infographics.
1. Educational infographics
Give details about education-related information. Anything which is educative in nature falls under the educational one.
E.g. Steps to study effectively. How to apply for a master's degree.
2. Comparison infographics
Establishes comparison between two products or competitors. It shows the advantages of 2 different products or the difference between them, etc.
E.g., For SEO vs. PPC , which one is better. Short-term vs. the long-term investment.
3. Data infographics
Ideal when showing statistical or numerical data.
E.g. Budget allocation of the USA in top-performing sectors in 2020.
4. Informational infographics
Information about any given topic. Representation of information can fall under any type of infographic. It’s the creator's choice which infographics type they prioritize to provide information.
E.g., 5 ways to score good marks on tests. 10 places to visit this summer.
5. Process infographics
Stating steps to learn or complete or understand a given task. Step by step breaking of any process to explain it.
E.g., Steps to build a swimming pool. 10 steps to becoming the best digital marketing agency.
6. Timeline infographics Shows progress with the use of a timeline. When it started to where it has come. E.g. The progress of digital marketing with the boom on the internet.
7. Business infographics
Describes a business and other aspects related to it. What are the products that a business provides, new offers, and what is the future of that business field? Etc.
E.g. Products of an SEO marketing agency.
8. List infographics
Whenever a list of data has to be shared, list infographics are used.
E.g. 10 ways to enhance email marketing. 11 foods that help build muscles.
Selecting the appropriate type of infographic for your content is necessary. It will then enable you to make only little changes to the infographic design, and the data you want to present will easily fit in. To create an infographic, you need to select the -
a) Type of infographic.
b) Choose the template.
c) Edit the already present information.
d) Fill your content at the appropriate blanks.
e) Add visual elements that are relevant to the information.
f) Review when done editing.
g) Save and download.
Advantages of using infographics for SEO
Infographics play a vital role in SEO marketing because more visitors are attracted to your page. Understanding any topic with the use of graphics is very pleasing to the eye. It breaks the complexity of the topic into smaller parts and enables to hold the given information in mind for a longer period of time.
• Attracting more visitors.
• Ranking high in search engine result pages.
• Inbounds links because of creative infographics.
• Visuals building brand awareness rapidly.
• Infographics increase the shareability.
The main aim of digitally marketing the content is to attract more visitors and rank higher on the result pages. Whenever your website has more visitors, the website's rank in search engines moves upwards and infographics provide a substantial portion of these visitors. Both these requirements are fulfilled if the infographics which are a part of on-page optimization are creatively designed.
Conclusion
Infographics still matter in SEO and will always matter in your digital marketing strategy as it helps in fulfilling the necessary requirements to optimize the SEO campaigns. Infographics have been an integral part of the content and using them properly has always boosted the overall SEO plan. The extent of its likability and shareability shower the SEO with positive results. The way infographics present the basic idea about the content improves the target audience's experience. It gives a sudden pull to their interest in the topic as it is very well-described with the help of visuals. Infographics become essential if SEO marketing needs to be boosted and using them in content representation will only provide the target audience with a better user-friendly experience. If you find working on infographics a tough task, you can get in touch with a digital marketing company with expertise in backlink services, white label SEO audit, web design services and much more.
References:
• 60,000 visitors and counting: How to double your traffic with infographics
• 10 big ways infographics benefit your content strategy